7 Approaches That Changed SEO in the Past One Decade
Few marketing channels have been able to make a vibrant positive impact like that of Search Engine Optimisation (SEO). In the yesteryears, SEO only focused on stuffing Keywords along with tweaking back end codes. With the passage of time checking the rank of Keywords were adopted and brought a massive change of positivity.
Thanks to Google for focusing on these practices which have allowed the search algorithm to evolve dramatically and drastically in the past few years. In this particular write up we would discuss a few pointers allowing one to know how SEO has changed over the years.
Rapid Rise of Content–
- Firstly there was a rise in content marketing which was quite successful as part of the SEO campaign.
- Google has always set its parameters of what exactly quality content is.
- With time there was the Panda update in 2011 and content parameters become more stringent.
- From good content, now the content writers had to deliver very good content.
- Their task was cut and they had to focus on only one single thing and that is to write lucid and creative write-ups.
- Spam contents were no longer entertained.
The Demise of Link Schemes–
Google has catered its definition of what link scheme is along with some key examples. By the late 2000s, Google has worked rigorously to drive out maximum black hat and spam based practice of linking building that was still very active.
It was the year 2012 when Penguin update came into being. From that day link building became very concrete. Currently, natural link attraction and valued link building with guest posts will help one to earn authority.
Compared to the year 2006, local SEO currently is a different ball game altogether. There have been numerous changes to the layout but humongous change that was incorporated in the ranking factor in 2014 with pigeon update.
Overhauls of SERP’s–
It cannot be ideally narrated how many times Search Engine Result Pages (SERP) has changed. It is indeed debatable if one would count on it or not. Better to look at SERP screenshots right from 2006. Comparing it with today’s approach digital marketers can witness how different the results are.
The Steep Rise of Knowledge Graph–
A major influence on modern SEO is the knowledge graph of Google. It first busted on the scene in the year 2012. This knowledge graph will allow users with direct and concrete answers. They would present with a plethora of information about basic subjects in a straightforward manner. This is an effective module for users. It is successful in taking preference over organic search results.
Prioritisation of Mobile Phones–
Mobile devices have risen to the zenith of popularity after iPhone came into existence way back in 2007. Google has done every minute detail to have a look at the importance of optimising websites for mobile users. A mobile-friendly update that took place in a couple of phases has been a pivotal enforcer of the latest standard.
Soft Death of Keywords–
Panda and Penguin have been successful in killing off the practice of Keywords. Miniature and more accurate updates in 2013 spelled “soft” death. This death was for optimiser of keywords. It was the Hummingbird update that was responsible for this semantic search.
Currently, Google understands the overall meaning rather than going ahead to match keywords. It means Keyword-centric optimisation will not work similarly. However, it is to be noted that Keyword search practices that are still very relevant. It helps in guiding strategy and improves the overall ranking.